IBA-PU in collaboration with IBA-PU Alumni Association is arranging a Photography Workshop for beginners.

After attending the workshop, you will be able to:

• Demonstrate effective use of written, verbal, and non-verbal communication, employing relevant knowledge, skills, and judgment in a business setting.

• Demonstrate artistry by creating images that evoke an emotional response.

• Apply the principles of lighting and color theory to a variety of photographic scenarios by measuring, evaluating, and adjusting light and color to create quality images.

• Apply the mechanics of exposure to control light and influence the final product.

• Apply principles of composition to produce professional images.

• Select and use photographic equipment and technologies appropriate to the task.

 How to hold the camera?

 What is shutter speed?

 What is aperture?

 What is ISO?

 How to click a perfect picture in manual, av and mv mode?

 How white balance plays a major role in a perfect picture?

 Advantages of DSLR

 Types of lenses

 Depth of field.

 How to frame and compose a picture?

 How to focus on the right subject?

 How to use the focus points?

 Who should attend

Muhammad Azeem Raza is a renowned photographer. He has participated in various national and international photography competitions and has won multiple awards. He possesses experience of working as a photographer in UAE, Australia, India, Sri Lanka Turkey, and Pakistan for more than 21 years. He has conducted many workshops on different modules about photography.

For PU Students, Staff and Faculty: Rs 1500/ per person

For non-PU participants: Rs 2000/per person

Participants will get certificates

Requirements: Please bring your camera along for the workshop.

Venue: IBA, University of the Punjab

Time: 9 am to 12 noon (both days)

Date: 12-13 Aug 2021

Dr Rizwan Qaiser Danish, Incharge Workshops and Seminars

Institute of Business Administration (IBA).

Contact Number: 0321 7969935