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Institute of Business Administration
University of the Punjab Lahore


We aim to produce ethical business graduates with the right attitude who are ready to enter the market with the relevant Knowledge, Skills, Abilities (KSAs). To accomplish this, we aim to create market-driven curricula and generate relevant business research to foster academia-industry linkages by involving all the stakeholders and promoting an enterprising culture of excellence.


To be a leading business school of South Asia serving the relevant industry needs of the economy.


  1. Pursuit of academic excellence
  2. Integrity and hard work
  3. Tolerance
  4. Commitment to results
  5. Continuous improvements
  6. Sustainability


  1. Produce graduates with the relevant KSAs (knowledge, skills, and abilities), attitudes and ethics.
  2. Become an engine of market-driven, indigenous research.
  3. Growth of Business Incubation Center
  4. Become a strategic partner with enterprises and academic institutions.
  5. Social and Environmental Sustainability.
  6. Quality Assurance.

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